Ludus will be represented with a selection from their two last collections entitled XYYX and Emotional Landscapes, as well as the Permanent Black collection (a collection of the label’s bestsellers throughout its five years of work).

Ludus Loves Fashion was established in 2010 as an in-store womenswear label for the needs of Ludus concept store’s clients. Conceptually driven, Dragan Hristov (a contemporary art graduate at the Academy of Fine Arts – Brera in Milan) aims to dress the clients according to their momentary feelings. Based on emotions, often melancholic and sad, the collections walk the line between wearable and sleek avant-garde. Ludus, -I (lat.) – play; game; trifle, jest, joke

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