Supermarkets are an integral part of the 21st century. They are the churches of consumer culture with their own marketing strategy, stubborn logistics and operating system. There are so many of them in the Czech Republic that they have penetrated the lives of all of us. DesignSUPERMARKET is an original response to this phenomenon, restoring balance by providing a completely different experience. designSUPERMARKET guarantees shopping experience based not on cheap mass-produced products of uninspired design, but on original, unique and well-made works of young authors with great style and added value.

The reason DesignSUPERMARKET exists is today’s confusing situation surrounding artistic design. Young designers and artist have very few opportunities to present their work to the public and the competition of multinational companies and brands is enormous. The Czech Republic still does not have a platform that would promote young designers and offer exhibition space.

designSUPERMARKET tries to provide a safe haven for starting and established young designers allowing them to avoid the trap of purely commercial commissions. The goal of designSUPERMARKET is to offer young creative designers a place to meet, exchange ideas, experiences and create new contacts and start new projects.

DesignSUPERMARKET ORGANIZERS

The event is organized by civic association tail.lab created by young designers, artists focusing on applied art, architecture and new media, and students and graduates of the Academy of Arts, Architecture and Design in Prague. The association regularly cooperates with art theorists and culture management professionals.

In 209, Fresh Films became a co-organizer of the festival. In 2010, when it seemed that the festival designSUPERMARKET will disappear Fresh Films entered it financially and organizationally and in a very short time made ​​it an exceptional event. From this year Fresh Films provides designSUPERMARKET completely financially and organisationally, and tai.lab selects the designers and prepares the installation. Fresh Films is also the organizer of the International Student Film Festival and debuts Fresh Film Fest,which this year took place for the eighth time. In addition, works as a production company focused on working with young Czech talent, in recent years has produced two internationally successful pictures “Marta” and ”Czech RAPublic”.

www.freshfilms.cz
www.tai2.cz

OUR OTHER PROJECTS:

Fresh Film Fest

The Macula

Tomato production

Česká RAPublika