designSUPERMARKET is an international festival of contemporary design founded in 2007. Its ambition is to create a continuous platform for exhibiting and selling original works in the field of product design, accessories, fashion, jewelry and graphic design by the currently best Czech and foreign young professionals and talented students.
designSUPERMARKET also represents an event with social overlap – its role is to serve as an informal meeting center of the designer personalities and the interested public. The event aims to present design to the general public with the most responsible approach and to promote the work of young artists through all possible ways.
The event was founded in 2008 by civic association tail.lab created by young designers, students and graduates of the Academy of Arts, Architecture and Design in Prague. The association regularly cooperates with art theorists and culture management professionals.
In 2010, when it seemed that the festival designSUPERMARKET would disappear, Fresh Films entered financially and organizationally in the project and in a very short time made it an exceptional event. Since 2012 Fresh Films runs designSUPERMARKET on its own presenting its own new creative team, revitalized conception and the international aspect of the event above all.